Brand architecture is the logical, strategic, and relational structure of all brands in the portfolio and is one of the best ways to achieve brand clarity and maximize ROI. We use working models and processes to reduce the complexity, brand overlap, and costs associated with your business while focusing on brand architectures.

Brand Extension involves expanding the brand into new categories to drive growth. When successful, brand expansion increases brand equity while reducing business development costs. Brands can be quite flexible and must be expanded selectively. The key is to protect the brand’s benefit. Brand extension examples, principles, and frameworks are used in the development of brand expansion strategies.

A strong brand name helps your company or product stand out in today’s complex and multi-channel digital environment. The strongest brand names will emerge from a mix of strategy and creativity. Strong brand and product names are based on strong positioning strategies.

Brand identity development includes bringing the brand to life and then delivering the brand experience at all touchpoints. We create and present strong brand identities at relevant customer touchpoints. We use travel maps and creative concepts to develop and deliver a consistent brand experience.

Brand research is the foundation for improving brand image. We use brand equity, brand loyalty, and brand tracking tools to build strong brands.